I’m not advocating surveys as offering a complete picture, all the time. But in some cases, they’re enough. For example:
- Hosting a survey on a website to get target audience feedback to deliver thought leadership;
- Instant feedback on a new initiative implemented or training session;
- Member feedback on current membership options.
At other times, you might need something to support a longer term drive:
- A pulse check for client satisfaction, carried out at intervals as part of the agency's client servicing strategy;
- Employee engagement, to literally ‘check in’ and see that teams are engaged – as part of a broader employee engagement and wellbeing strategy; and so on.
The above are all examples where the survey can offer a moment in time that supports longer term actions. The key, whichever route you take, is reviewing the results impartially, making actions and implementing them. These actions might be:
- Quick wins – in response to feedback coming through loud and clear;
- Specific action – 121s with those sharing something specific. Call them, meet them, understand their challenge or success, and act;
- Qual to support the quant – use focus groups can help unpick certain areas. Getting a group together, facilitated ideally by an external expert, to really unpick the feedback received.
So you see – a survey can be a moment in time, but it’s usually part of something greater. If you’d like help building, delivering or analysing your survey – whatever form it may take – let me know. I offer impartial, expert insight to help you make evidence-based decisions within your organisation. I also collaborate with experts depending on your specific needs. So drop me a line to chat more!