At any stage of a company’s growth, data and insights will come from a broad variety of sources. Some of it is ‘gifted’ to you, in the form of website analytics, customer databases, and sales figures to name a few. Some you can generate yourself – such as survey results and gap analyses. By understanding what to use and how to ‘farm’ it, the insights will help you create robust marketing actions that deliver results.
So what 4 data steps can you take today?