We all know what it’s like – we open the cupboard and see the ingredients, but a lack of [please delete as appropriate!] skills / confidence / time / energy / passion / all-of-the-above means we’d still rather nip to the shops than bake it ourselves! That’s me – I’d love to make my girls’ birthday cakes each year, but it’s just not my thing…
That’s a bit like data – think of the data you have as your raw ingredients and the analysis as the baking. It’s all sitting there waiting, but you don’t have the [again…delete as appropriate] skills / confidence / time / energy / passion / all-of-the-above to analyse it. But that’s OK – we can’t all be bakers!
However, just as you need cake (and lots of it some days!), you also need analysis (I admit, it sounds somewhat less tempting and urgent, but believe me, it can still be satisfying!). Using data to prepare – your marketing campaign, your audience targeting, your business strategy – will deliver stronger results.
So as a small first step, how about you try this?: